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Marketing Research

This item is included in the following series/curriculum: Concepts in Marketing  

  • Grade Level: Senior High (10-12)-Adult
  • Subjects: Marketing and Advertising
  • Produced By: Coast Learning Systems
  • Year: 2004
  • Country: United States
  • Language: English
  • Running Time: 30m
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Marketing Research demonstrates how researchers define a marketing problem, develop a research plan, collect and analyze data, and present findings. Case Study: Information Resources, Inc.

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