Concepts in Marketing

This series consists of the 19 products

Grade Level: Senior High (10-12)-Adult
Subjects: Marketing and Advertising
Produced By: Coast Learning Systems
Year: 2004
Country: United States
Language: English

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This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the "4 Ps"- product, pricing, promotion, and placement. Each video lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends.

This series consists of the following products

Concepts in Marketing - DVD set

By Coast Learning Systems - 2004

This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop…

Introduction to Marketing

By Coast Learning Systems - 2004

Introduction to Marketing presents the fundamentals of marketing through a destination marketing program. Case Study: Las Vegas

Marketing Strategy

By Coast Learning Systems - 2004

Marketing Strategy demonstrates how successful organizations set strategy to carry out their mission. Case Study: Habitat for Humanity International

Environmental Scanning

By Coast Learning Systems - 2004

Environmental Scanning examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case…

Ethics and Social Responsibility

By Coast Learning Systems - 2004

Ethics & Social Responsibility distinguishes between laws and ethics, and introduces the concepts of social responsibility and green marketing. Case…

Consumer Behavior

By Coast Learning Systems - 2004

Consumer Behaviour describes factors that influence the five-stage consumer purchase decision process. Case Study: Dewey Weber Surfboards

The Organizational Buying Process

By Coast Learning Systems - 2004

The Organizational Buying Process describes organizational markets, business (B2B) marketing, and organizational buyer behavior. Case Study…

Global Marketing

By Coast Learning Systems - 2004

Global Marketing describes the dynamics of world trade, and illustrates the challenges of developing a worldwide marketing strategy. Case Study…

Marketing Research

By Coast Learning Systems - 2004

Marketing Research demonstrates how researchers define a marketing problem, develop a research plan, collect and analyze data, and present findings…

Segmenting and Targeting Markets

By Coast Learning Systems - 2004

Segmenting and Targeting Markets examines how organizations identify market segments and match them with specific marketing actions. Case Study…

New Product and Service Development

By Coast Learning Systems - 2004

New Product and Service Development introduces the new-product process, from strategy development to commercialization. Case Study: Stadium…

Managing Products and Services

By Coast Learning Systems - 2004

Managing Products and Services defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc.

Pricing Products and Services

By Coast Learning Systems - 2004

Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision. Case…

Marketing Channels and Supply Chains

By Coast Learning Systems - 2004

Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast…

Retailing and Wholesaling

By Coast Learning Systems - 2004

Retailing and Wholesaling examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value. Case…

Integrated Marketing Communications

By Coast Learning Systems - 2004

Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights…

Advertising, Sales Promotion, and Public Relations

By Coast Learning Systems - 2004

Advertising, Sales Promotion, and Public Relations elaborates on the promotional elements of advertising, sales promotion, and public…

Personal Selling and Sales Management

By Coast Learning Systems - 2004

Personal Selling and Sales Management demonstrates the principles of sales management and personal selling, including the 6-stage personal selling…

Interactive and Multichannel Marketing

By Coast Learning Systems - 2004

Interactive and Multichannel Marketing illustrates how marketers use Internet technologies in combination with traditional marketing channels to…