The PR Function
- Grade Level: Senior High (10-12)-Adult
- Subjects: Communication, Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 2011
- Country: Australia
- Language: English
- Running Time: 20m
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Public relations (PR) agencies persuade the public to have good relations with a business, brand, organization or celebrity. Big business lives and dies in the public arena, where PR can mean the difference between astronomical successes and dismal failures. In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. We define PR in the modern context, examine how PR agencies get to understand publics, join in the PR campaign, observe the challenges of crisis management, and reflect on the future of PR.