Marketing Research
This item is included in the following series/curriculum: Concepts in Marketing
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: Coast Learning Systems
- Year: 2004
- Country: United States
- Language: English
- Running Time: 30m
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Marketing Research demonstrates how researchers define a marketing problem, develop a research plan, collect and analyze data, and present findings. Case Study: Information Resources, Inc.