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Global Marketing

This item is included in the following series/curriculum: Concepts in Marketing  

  • Grade Level: Senior High (10-12)-Adult
  • Subjects: Marketing and Advertising
  • Produced By: Coast Learning Systems
  • Year: 2004
  • Country: United States
  • Language: English
  • Running Time: 30m
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Global Marketing describes the dynamics of world trade, and illustrates the challenges of developing a worldwide marketing strategy. Case Study: TaylorMade-adidas Golf

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