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Integrated Marketing Communications

This item is included in the following series/curriculum: Concepts in Marketing  

  • Grade Level: Senior High (10-12)-Adult
  • Subjects: Marketing and Advertising
  • Produced By: Coast Learning Systems
  • Year: 2004
  • Country: United States
  • Language: English
  • Running Time: 30m
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Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights direct marketing. Case Study: Specialized Marketing Services, Inc.

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