Advanced Search
The Organizational Buying Process
This item is included in the following series/curriculum: Concepts in Marketing
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: Coast Learning Systems
- Year: 2004
- Country: United States
- Language: English
- Running Time: 30m
Add to Cart Request Free Online Full Length Preview
Add to Wish List/Quote Builder
Email a friend Share on Facebook
Other products from this series
Concepts in Marketing - DVD set
By Coast Learning Systems - 2004
This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop…
Introduction to Marketing
By Coast Learning Systems - 2004
Introduction to Marketing presents the fundamentals of marketing through a destination marketing program. Case Study: Las Vegas
Marketing Strategy
By Coast Learning Systems - 2004
Marketing Strategy demonstrates how successful organizations set strategy to carry out their mission. Case Study: Habitat for Humanity International
Environmental Scanning
By Coast Learning Systems - 2004
Environmental Scanning examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case…
Ethics and Social Responsibility
By Coast Learning Systems - 2004
Ethics & Social Responsibility distinguishes between laws and ethics, and introduces the concepts of social responsibility and green marketing. Case…
Consumer Behavior
By Coast Learning Systems - 2004
Consumer Behaviour describes factors that influence the five-stage consumer purchase decision process. Case Study: Dewey Weber Surfboards
Global Marketing
By Coast Learning Systems - 2004
Global Marketing describes the dynamics of world trade, and illustrates the challenges of developing a worldwide marketing strategy. Case Study…
Marketing Research
By Coast Learning Systems - 2004
Marketing Research demonstrates how researchers define a marketing problem, develop a research plan, collect and analyze data, and present findings…
Segmenting and Targeting Markets
By Coast Learning Systems - 2004
Segmenting and Targeting Markets examines how organizations identify market segments and match them with specific marketing actions. Case Study…
New Product and Service Development
By Coast Learning Systems - 2004
New Product and Service Development introduces the new-product process, from strategy development to commercialization. Case Study: Stadium…
Managing Products and Services
By Coast Learning Systems - 2004
Managing Products and Services defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc.
Pricing Products and Services
By Coast Learning Systems - 2004
Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision. Case…
Marketing Channels and Supply Chains
By Coast Learning Systems - 2004
Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast…
Retailing and Wholesaling
By Coast Learning Systems - 2004
Retailing and Wholesaling examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value. Case…
Integrated Marketing Communications
By Coast Learning Systems - 2004
Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights…
Advertising, Sales Promotion, and Public Relations
By Coast Learning Systems - 2004
Advertising, Sales Promotion, and Public Relations elaborates on the promotional elements of advertising, sales promotion, and public…
Personal Selling and Sales Management
By Coast Learning Systems - 2004
Personal Selling and Sales Management demonstrates the principles of sales management and personal selling, including the 6-stage personal selling…
Interactive and Multichannel Marketing
By Coast Learning Systems - 2004
Interactive and Multichannel Marketing illustrates how marketers use Internet technologies in combination with traditional marketing channels to…
Related Products
Online Marketing Strategies
By VEA Group Pty Ltd - 2012
With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online…
The PR Function
By VEA Group Pty Ltd - 2011
Public relations (PR) agencies persuade the public to have good relations with a business, brand, organization or celebrity. Big business lives and…
Promoting Your Designs
By VEA Group Pty Ltd - 2010
If you're a designer or possibly an artist just starting out, the thought of promoting your own work seems an overwhelming task. How do you access…
Understanding Brands
By VEA Group Pty Ltd - 2010
What is a brand, and does it really influence me and my behaviors and what I buy and sell? This program will look at what a brand is, famous brands…
The Four P's - Marketing Strategies
By VEA Group Pty Ltd - 2009
Marketing centers on the process that results in a product or service being available to the consumer to meet their needs. This program focuses on…
Marketing: The Basics
By Cerebellum Corporation - 2004
How do you know if your product is reaching your target consumers? Who are your target consumers? If you're not sure, then it's time you learned…
Persuasion
By Cerebellum Corporation - 2004
Ever wonder how companies persuade the public to buy their products? Do you want to know how advertising and public relations make products seem more…
Target Consumers
By Cerebellum Corporation - 2004
How do you know if your product is reaching your target consumers? Who are your target consumers? If you're not sure, then it's time you learned…