Global Marketing
This item is included in the following series/curriculum: Concepts in Marketing
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: Coast Learning Systems
- Year: 2004
- Country: United States
- Language: English
- Running Time: 30m
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Global Marketing describes the dynamics of world trade, and illustrates the challenges of developing a worldwide marketing strategy. Case Study: TaylorMade-adidas Golf