Wikinomics: How Mass Collaboration Changes Everything

The Age of Collaboration has dramatically changed business forever through blogs, wikis, chat rooms, peer-to-peer networks and personal broadcasting. Millions of people -consumers, employees, suppliers, business partners and even competitors-now harness technology to innovate and collaborate like never before. Based one $9 million research project, Tapscott describes how winning companies innovate and succeed using the knowledge, resources and computing power of millions of people self-organizing into a massive collective force.