What Is Marketing?
This item is included in the following series/curriculum: Business Basics
- Grade Level: Junior High (7-9)-Senior High (10-12)
- Subjects: General Business, Business Strategy
- Produced By: VEA Group Pty Ltd
- Year: 2009
- Country: Australia
- Language: English
- Running Time: 23m
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This is an essential program for anyone interested in marketing and its vital role in business today. You will learn how to define marketing and explain its role within a business, and discover how the marketing function interrelates with other departments within a business. We explore how marketing is used to support other parts of a business and why it is one of the biggest growing industries since the early 1980s. We also discuss the need to research and analyze markets in detail using market segmentation and introduce branding and the marketing mix as vital elements of a businesses' marketing strategies.