Marketing, Research and Segmentation
This item is included in the following series/curriculum: Business Basics
- Grade Level: Junior High (7-9)-Senior High (10-12)
- Subjects: General Business, Business Strategy
- Produced By: VEA Group Pty Ltd
- Year: 2009
- Country: Australia
- Language: English
- Running Time: 22m
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Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.