Interactive and Multichannel Marketing
This item is included in the following series/curriculum: Concepts in Marketing
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: Coast Learning Systems
- Year: 2004
- Country: United States
- Language: English
- Running Time: 30m
Email a friend Share on Facebook
Interactive and Multichannel Marketing illustrates how marketers use Internet technologies in combination with traditional marketing channels to create customer value and build relationships. Case Study: SmartHome, Inc.