Segmenting and Targeting Markets
This item is included in the following series/curriculum: Concepts in Marketing
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: Coast Learning Systems
- Year: 2004
- Country: United States
- Language: English
- Running Time: 30m
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Segmenting and Targeting Markets examines how organizations identify market segments and match them with specific marketing actions. Case Study: Chocolates à la Carte, Inc.