Environmental Scanning
This item is included in the following series/curriculum: Concepts in Marketing
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: Coast Learning Systems
- Year: 2004
- Country: United States
- Language: English
- Running Time: 30m
Email a friend Share on Facebook
Environmental Scanning examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case Study: Freedom Innovations, Inc.