The Four P's - Marketing Strategies
- Grade Level: Senior High (10-12)
- Subjects: Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 2009
- Country: Australia
- Language: English
- Running Time: 25m
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Marketing centers on the process that results in a product or service being available to the consumer to meet their needs. This program focuses on how businesses apply effective marketing strategies focusing on the 4P's of marketing: product, price, promotion and place. By exploring tactics businesses use for a range of products and services, it becomes clear how marketing plans are put into action.