What Is Marketing?
This item is included in the following series/curriculum: Business Basics
- Grade Level: Junior High (7-9)-Senior High (10-12)
- Subjects: Business Strategy, General Business
- Produced By: VEA Group Pty Ltd
- Year: 2009
- Country: Australia
- Language: English
- Running Time: 23m
Add to Cart Request Free Online Full Length Preview
Add to Wish List/Quote Builder
Email a friend Share on Facebook
This is an essential program for anyone interested in marketing and its vital role in business today. You will learn how to define marketing and explain its role within a business, and discover how the marketing function interrelates with other departments within a business. We explore how marketing is used to support other parts of a business and why it is one of the biggest growing industries since the early 1980s. We also discuss the need to research and analyze markets in detail using market segmentation and introduce branding and the marketing mix as vital elements of a businesses' marketing strategies.