Online Marketing Strategies
- Grade Level: Junior High (7-9)-Adult
- Subjects: Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 2012
- Country: Australia
- Language: English
- Running Time: 18m
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With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as search engine optimisation, pay per click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world.