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Understanding Brands

  • Grade Level: Junior High (7-9)
  • Subjects: Marketing and Advertising
  • Produced By: VEA Group Pty Ltd
  • Year: 2010
  • Country: Australia
  • Language: English
  • Running Time: 27m
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What is a brand, and does it really influence me and my behaviors and what I buy and sell? This program will look at what a brand is, famous brands, what organizations can do to influence their brand, look at a case study for a brand, and discuss how and why brands get us to purchase products or services.

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