Market Research
- Grade Level: Junior High (7-9)-Senior High (10-12)
- Subjects: Marketing and Advertising
- Produced By: Classroom Video
- Year: 2002
- Country: Australia
- Language: English
- Running Time: 18m
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Every business needs customers. And to get customers to buy your product or service, you have to know what they want. That is where market research comes in. Market researchers try to gather information about consumers' perceptions and attitudes on a whole variety of subjects, from particular products and brands, to government policy and even their hopes for the future. This information can then be used to design products and services that meet customers' needs, or to design marketing campaigns that communicate effectively with a products' target market. We look at qualitative and quantitative research, as well as the different techniques that are used to obtain information, from surveys and interviews to customer loyalty schemes and the internet.