Mmmarketing: A Food Marketing Case Study
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 2002
- Country: Australia
- Language: English
- Running Time: 29m
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In this program we examine how a food product is marketed, in particular the key elements - Product, Price, Place and Promotion, the famous four Ps - which interact to create a successful product and company.