Cutting Their Own Cloth: Entrepreneurial Clothing Designers
- Grade Level: Senior High (10-12)-Adult
- Subjects: General Business, Textiles
- Produced By: VEA Group Pty Ltd
- Year: 1999
- Country: Australia
- Language: English
- Running Time: 21m
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In this program, we look at two enterprising young sisters turn a lost opportunity into a commercial gain. Twin sisters, Lou and Sophie McDermott, after missing out on the fashion TAFE course of their choice, have set up their own successful business designing and manufacturing club wear. The program examines the processes of setting up a small business from scratch, the issue of mass marketing versus niche marketing, their inspirations for designs, the logistics of manufacturing and the decisions they now have to make to expand the business and keep ahead in a highly competitive market.