Competitive Marketing in Tourism
- Grade Level: Senior High (10-12)-Adult
- Subjects: Food Technology
- Produced By: VEA Group Pty Ltd
- Year: 2009
- Country: Australia
- Language: English
- Running Time: 30m
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The marketing and management of a destination is increasingly becoming extremely competitive worldwide. Some destinations are more successful in terms of attracting tourism visitation and expenditure, than others. Obviously some destinations are blessed with attractive natural endowments, however given effective management and marketing strategies, a destination lacking in these features may also become competitive in tourism. Adopting a market orientation enables a destination to better meet the needs of the potential tourist and adapt accordingly to the dynamic nature of the tourism industry.