A Marriage of Convenience - Sport and the Media
- Grade Level: Senior High (10-12)
- Subjects: Media Studies
- Produced By: VEA Group Pty Ltd
- Year: 2008
- Country: Australia
- Language: English
- Running Time: 21m
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Sport and the media - is sport over-represented, or appropriately represented in the media? Does media coverage of sport have a positive or negative influence on our physical activity levels? Television, radio, newspapers, internet - sport has permeated culture here and abroad. All of this coverage of sport provides an excellent exposure of sport and the benefits of physical activity. This extensive coverage by the media of sport is promoting positive fitness attitudes and providing young and old alike with role models. But what of the negative aspects of media and sport? Trim and terrific bodies, violence, limited coverage of women's sports and minor sports. Is it about selling a brand or encouraging physical fitness?