Global Business
- Grade Level: Senior High (10-12)
- Subjects: Corporate Culture, Geography
- Produced By: Classroom Video
- Year: 2003
- Country: Australia
- Language: English
- Running Time: 18m
Email a friend Share on Facebook
Over the past eight years world famous Swedish auto maker Volvo has gained a foothold in the South American market by establishing a major manufacturing plant in Brazil. The video explores: why Volvo sought to expand its global business by building its plant where it did, including geographical, operational, human resource and political considerations; how Volvo seeks to create a positive work environment for staff; environmental initiatives and objectives; community initiatives; the company's contribution to Volvo's global business; how the plant is managed. Appearing on camera is Volvo's South American director Carlos Morassutti.