Design & Marketing of a New Product
- Grade Level: Junior High (7-9)-Senior High (10-12)
- Subjects: Art and Design, Business Strategy
- Produced By: Classroom Video
- Year: 1994
- Country: Australia
- Language: English
- Running Time: 22m
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This video takes the Toyota Camry as a case study for design and marketing. Market research identifies the users' needs, leading to the design brief. The prototype takes shape using sketches and CAD-CAM packages. Ongoing tests and trials fine tune the design and ensure quality control. The final steps are the manufacturing process and launch. Produced with support from Toyota.