Marketing Change: Image Marketing and PR at the Bendigo Bank
This item is included in the following series/curriculum: Marketing: An Introduction
- Grade Level: Senior High (10-12)-Adult
- Subjects: Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 1995
- Country: Australia
- Language: English
- Running Time: 30m
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Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Focusing on marketing, public relations, and advertising strategies the topics for discussion include the role of business communications in marketing change, the communications tools available and the best way to deliver a message, communications planning, the role of public relations, devising communications campaigns and the role of management in employee relations.