Using Web Metrics

This item is included in the following series/curriculum: Stanford's Best Practices for Your Website

Grade Level: Senior High (10-12)-Adult
Subjects: Internet, Business Strategy
Produced By: Kantola Productions, LLC
Year: 2009
Country: United States
Language: English
Running Time: 60m

Select Format

Add to Cart Add to Wish List/Quote Builder

Email a friend Share on Facebook

We all have technology in place to track Web statistics. But interpreting the data and acting on it to improve our sites is challenging. Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals.

Other products from this series

Behind the Browser

By Kantola Productions, LLC - 2009

In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You'll see how a page is generated from file…

Broadcasting Your Brand

By Kantola Productions, LLC - 2009

A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social…

Harnessing the Power of Blogs

By Kantola Productions, LLC - 2009

As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The…

How to Pull Off a Successful Redesign

By Kantola Productions, LLC - 2009

Redesigning your Website starts with preplanning, goal setting, and getting early buy-in from stakeholders. Nine key steps are outlined, including…

Mobile Strategies

By Kantola Productions, LLC - 2009

Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and…

Secrets of Search Engine Optimization

By Kantola Productions, LLC - 2009

Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page's relevance and…

Smarter Strategies for Enewsletters

By Kantola Productions, LLC - 2009

Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and…

Staying Out of Legal Troubles

By Kantola Productions, LLC - 2009

Protect your content and your brand-and stay out of hot water at your site. Know your risk of liability for defamation or copyright infringement…

Ten Mistakes Web Sites Still Make

By Kantola Productions, LLC - 2009

Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating "site…

User-Generated Content

By Kantola Productions, LLC - 2009

Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense…

Video Strategies: What's Working Today

By Kantola Productions, LLC - 2009

Whether you're a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you're experienced and…

Related Products